It’s become quite difficult for Manufacturers to study Indian Automobile Market Now, Gone other days wherein Manufacturers only used to focused on mileage and competitive pricing because India was an highly price and mileage sensitive Market back then.
This time around, including competitive pricing and mileage, people in India give utter importance to Features so much so that they even ignore safety at the time of purchasing (Not usually though). Below we have listed out some of the features that Indians are highly obsessed with.
1. Sunroof
There’s no deny to the fact that the Sunroof is a feature that Indians are highly obsessed with so much so that sometimes they consider it as an important factor while purchasing a Car.
Nowadays ‘Panoramic Sunroof’ has started to catch the Trend wherein the glass covers almost 85% of the area, throwing massive sense of airiness. It was the ‘Hyundai Creta 2020’ which actually started growing strong obsession amongst Indians with “Panoramic Sunroof” (in our opinion), The reason being it is the cheapest car in the nation to feature ‘Panoramic Sunroof’.
2. LED Lights
Now we all must be aware with the fact that Indians just love the thing which seeks attention for them. This feature just does that perfectly. Have you ever being delighted by seeing those sharp and elegantly shaped LED DRL’s of Some Cars at cloudy weather? Instantly catches your eyes. doesn’t it?
These bright LED DRL’s not only works as fancy feature but also doubles-up as an helping hand in reducing road accidents by suddenly alerting the upcoming Cars due to it’s terrific illumination.
3. Connected Car technology
This feature caught the Trend due to ‘MG Hector’ wherein you were just supposed to send the command to the infotainment system and it will get almost all the things done for you. For example, Rolling down windows, increase/decrease A/C temperature, adjusting blower speed, opening sunroof etc.
This feature made Indians really fall for the MG Hector, which positively reflected in it’s initial sales figure.
4.Ventilated Seats
Instead of having cold air blow into the cabin, this option saves energy by creating a more comfortable place. It eliminates that horrible burn you feel after sitting on super-heated upholstery after your car has a long day in the sun.
In a tropical country like ours having a car with ventilated seats is a blessing and that’s the reason We Indians appreciate this feature a lot. Presently, The ‘Kia Sonet’ is the most affordable car in the nation to offer this feature.
5. Keyless entry or and Engine Start/Stop Button
This is one of the most cumbersome-free feature, as the driver is only required to carry the key in his pocket. A soft button is being placed on the front door handles to get the car locked/unlocked.
Additionally, you are not supposed to slot the key and rotate it upwards to get the car started. The Engine start/stop button lets you to do it just with a single press of a button.
6. Powered Seats
This is a feature which used to be propounded only in some Luxury cars back then. As soon as manufacturers started adding this feature in some affordable cars, Indians became fond of it, as it offered the convenience with just a slide of a button in order to set a comfortable and precise driving position for the Driver.
7. Swiping Blinkers
So initially it was Audi which set the trend of this feature, It made Indians like it upto a great extent. The manufacturers of such blinkers were being boomed by the immense amount of order they received from aftermarket retailers.
It was the Renault Captur which was the most affordable car in India with this features, unfortunately it’s not on sale in India anymore. However, presently the MG Hector is the only car under 20L price bracket to offer this feature.
8. Wireless Charger
The growing trend of mobile phones with wireless charging feature has even led the Auto-Manufacturers to add a feature called ‘Wireless charging pad’. It not only gets ourselves free from wire and inserting work but also helps in getting the Smartphone charged by a great speed.