Ford is reportedly planning a mixed manufacturing strategy at its Maraimalainagar plant, focusing on electric vehicles (EVs), hybrids, and internal combustion engine (ICE) models i.e Mustang Mach E and Ford Endeavour respectively. Sources indicate that Ford’s team, led by CEO Jim Farley, is developing compact EV and hybrid models targeted for export to Southeast Asia.
With global EV demand facing uncertainty, especially in markets like China and Southeast Asia, Ford appears to be hedging its bets with hybrids and ICE vehicles alongside EVs. The company will likely make a final decision on the production lineup for the Chennai plant after the US elections in December.
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Last month, Ford confirmed its intent to return to India, following discussions with Tamil Nadu’s Chief Minister MK Stalin and Industry Minister TRB Rajaa in the US. The automaker plans to restart operations at the Chennai plant, primarily to produce export-oriented vehicles under its Ford+ growth strategy. Ford has also submitted a Letter of Intent to the Tamil Nadu government, signaling the repurposing of the facility for global export manufacturing.