Toyota is dedicated to electric vehicles but will still focus on traditional internal combustion engine (ICE) cars. They introduced the IMV 0 platform for pickups and SUVs, like the Hilux Champ and mini-Fortuner, to address rising costs and maintain affordability while retaining reliability. The IMV 0 platform is adapted from the proven IMV platform used in popular models like the Fortuner and Hilux, with adjustments for local needs.
The mini-Fortuner, potentially named Toyota FJ Cruiser or Land Cruiser FJ, inherits design elements from the Hilux Champ, featuring circular headlamps, rugged bumpers, and flared wheel arches. It promises a premium interior with advanced tech features, aiming to bridge the price gap between the Innova and Fortuner in markets like India. The IMV 0 platform allows for diesel and petrol engine options, catering to diverse preferences and maintaining performance standards.
In India, where the Fortuner’s high prices limit its accessibility, the mini-Fortuner could fill the gap, especially since Toyota canceled plans for a new C-SUV. Priced around Rs 25 lakh, it competes with models like the Mahindra Scorpio N, offering customers a more affordable yet capable SUV option. With Toyota’s upcoming plant in India, the mini-Fortuner aligns with the company’s strategy to cater to diverse market segments effectively.