Mahindra’s recent strategic efforts reflect significant progress and ambitious plans for future growth. As of early May 2024, the company reported an order backlog of 2.20 lakh units, including 50,000 units for the new XUV 3XO and 1,70,000 units for its existing SUV lineup, improving from 2.26 lakh units in February.
Enhanced production capacity, now nearly 49,000 units per month, has reduced waiting times.
The XUV700 backlog dropped from 35,000 to 16,000 units.
The Thar and Scorpio dominate bookings, comprising 65% of total orders. To meet future demand, Mahindra aims to increase its monthly production capacity to 64,000 units by FY25, aligning with the launch of new Born Electric SUVs and boosting EV production by an additional 8,000 units per month by FY2026.