Kia Motors is preparing to introduce a hybrid variant of its popular Seltos SUV in 2025, marking a strategic shift from its previous emphasis on electric vehicles (EVs). This decision, reported by The Korea Economic Daily, comes amidst a slowdown in EV sales, prompting Kia, Hyundai, and Genesis to expand their hybrid offerings. The move underscores Kia’s adaptability to changing market dynamics and its commitment to providing eco-friendly options to consumers.
The upcoming Seltos hybrid, slated for the “third generation” model, is expected to utilize the 1.6-liter hybrid powertrain found in the Kia Niro and Hyundai Kona Hybrid. These hybrid engines are renowned for their exceptional fuel efficiency, delivering an impressive 25-30 kilometers per liter (kmpl) in various driving conditions. By leveraging this proven technology, Kia aims to ensure that the Seltos hybrid offers a competitive fuel economy while maintaining its performance standards. This move underscores Kia’s commitment to providing eco-friendly solutions without compromising on driving experience or efficiency.
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Kia’s renewed focus on hybrids is also influenced by market research, indicating a growing hybrid penetration rate in mass-market segments, particularly in countries like India where it stands at 2.5%. With potential shifts in emission norms and consumer preferences, Kia sees hybrids as a viable option for future growth. Moreover, the surge in hybrid sales in the United States further validates Kia’s strategy, with a 51% increase in hybrid car sales reported in January 2024. By diversifying its product lineup with the hybrid Seltos, Kia aims to cater to a broader spectrum of customers while advancing its sustainability goals in the global automotive market.