Toyota has a strong presence in the Indian market, known for its popular and reliable vehicles. In anticipation of the upcoming festive season, Toyota has announced significant discounts and benefits on several of its models, including the Fortuner, Hilux, Glanza, Hyryder, and Taisor. Among these, the Hilux sees the largest price cut. Here’s a detailed look at the discounts available:
Glanza Premium Hatchback
The Toyota Glanza, a rebadged version of the Maruti Baleno, is a popular choice among hatchback buyers and has also gained traction in the fleet market, especially with its CNG variant. For the festive season, the Glanza is being offered with discounts and benefits of up to ₹68,000, though the CNG variants are not included in this offer.
Taisor Compact Crossover
The Taisor, a crossover derived from the Glanza (essentially a rebadged Maruti Fronx), is Toyota’s latest launch in India. It is available with both naturally aspirated (NA) and turbocharged petrol engines. While the Taisor Turbo is offered with discounts of up to ₹65,000, the NA petrol variants have smaller reductions. The Taisor sees the smallest discounts among Toyota’s festive offers.
Urban Cruiser Hyryder
The Urban Cruiser Hyryder, Toyota’s competitor in the compact SUV segment against models like the Hyundai Creta, offers multiple powertrain options, including petrol, petrol hybrid, and petrol-CNG. The Hyryder, which generally has shorter waiting periods compared to its sibling, the Maruti Grand Vitara, is available with discounts of up to ₹75,000, with some dealers offering even better deals on higher variants.
Fortuner Legender
In a surprising move, Toyota is offering substantial discounts on the Fortuner, which is typically in high demand. Discounts range from ₹1 lakh to ₹1.5 lakh on standard variants, while the Legender variant has benefits of up to ₹2 lakh. However, the top-of-the-line GR Sport variant remains exempt from these offers.
Hilux
The Toyota Hilux, a favorite among off-road enthusiasts, is available with discounts of up to ₹5 lakh in many cities. Although it’s a capable pickup, its higher price has limited its appeal in the Indian market. The current price reduction makes the Hilux a more attractive option for potential buyers.
Innova Crysta and Hycross
Both the Innova Crysta and Hycross remain top sellers in their segments and are not part of Toyota’s festive discounts. These models continue to be sold at regular prices due to their consistent demand.
Festive Sales Strategy
These discounts are aimed at boosting Toyota’s sales during the festive season, particularly for its premium models, enhancing their value proposition. However, the offers may vary depending on location and stock availability, so it’s advisable for buyers to check with their local Toyota dealerships for the most accurate information.
Unsold Inventory and Discounts
The increase in unsold inventory across India has prompted many automakers to offer attractive discounts. According to the Federation of Automobile Dealers Associations (FADA), inventory levels have been steadily rising, creating pressure on dealerships. The festive season presents a critical opportunity for manufacturers to clear excess stock and recover sales momentum.