Bajaj Auto, a major Indian motorcycle manufacturer, has announced a collaboration with e-commerce giant Flipkart to sell its entire motorcycle range online. Customers in 25 Indian cities can now book models like Pulsar, Dominar, Avenger, Platina, or CT directly through Flipkart’s website, with plans to expand to more cities. Launch offers include instant discounts up to ₹5,000, 12-month no-cost EMI options, and various card offers. The price displayed on Flipkart includes the ex-showroom price, with optional RTO registration and insurance services available during the booking process.
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This partnership aims to enhance the customer experience by streamlining the motorcycle buying process. Customers can browse, compare features, and book their chosen bike from the comfort of their homes, integrating Bajaj’s physical dealerships with online accessibility. Sarang Kanade, President of Motorcycle Business at Bajaj Auto Ltd., stated that this collaboration reflects their commitment to innovation and customer convenience, marking a significant step towards an omni-channel strategy. Bajaj continues to focus on providing phenomenal value across its range, including the Pulsar NS400Z and the upcoming 125cc adventure bike.